The Small Business A to Z Mastery Bundle

If you want to build a business that you can enjoy for years to come... a business that can support you and your family for as long as you wish, help you serve more people all around the world, and one that can potentially continue to support you in retirement, this course for you. A course based on deep experience, trial, and error, successes, and failures, as well as mistakes and missteps. While it may not be the exact blueprint, this course covers the instructor's 23+ years of experience building, running, and growing an online coaching and consulting business. It will teach you what you need to know, to do, and to build a business that will be enjoyable and profitable for years.

• Access 43 lectures & 2 hours of content 24/7
• Learn what it takes to build a successful online coaching or consulting business that can last for years
• Know when & how to take your business online to help ensure its success
• Gain wisdom & warnings from someone who's been in the business for over 23 years

Are you an independent coach or consultant? Are you currently selling your time by the hour? Or, in packages based on terms, such as a 3-month package or a 6-month package? Did you know that's not the best way to sell your services? In fact, did you know that actually makes it harder to sell, and it encourages prospective clients to negotiate based on what they think they need or can afford?

It's much better to sell results. That way clients are buying what they want. They're paying for you to solve their problems. You decide how long it takes to get that outcome and you charge them based on what that outcome is worth. So, if you're an existing coach or consultant who is still selling your time, or you're a brand new coach or consultant who is trying to figure out how to package your services and what to charge, this course is for you.

• Access 15 lectures & 1 hour of content 24/7
• Promise your clients the outcomes they want & feel confident you can deliver those outcomes
• Know exactly how many clients you need to reach your financial & lifestyle goals
• Have a clear process to take each client through so you can stop reinventing the wheel with each client
• Sell your services based on the value you deliver instead of what you, or your clients, think your time is worth
• Know exactly how to get you to your income goals within the number of hours you want to work
• Give your ideal clients exactly what they want, so it's easier to market & sell

Did you know that most coaches & consultants hate the idea of having to sell? If you're currently selling your services using free coaching sessions, or you're giving away valuable advice in spec proposals, this course will teach you a more effective way to sell your services, that does not feel like selling and does not require you to give away your valuable time and expertise for free. You will learn a simple, conversational, comfortable, 10-step sales process you can use in 30- to 60-minute Free Consultations with your prospects, to turn more of them into paying clients.

• Access 17 lectures & 1 hour of content 24/7
• Know a proven way to sell coaching or consulting services through free consultations
• Understand exactly what to do on free consultations to ensure more prospective clients say "Yes"
• Know 25 different ways to attract prospects into free consultations
• Stop cold-calling as a way to get clients
• Stop waiting around for prospective clients to get back to you with an answer
• Fine-tune your sales process so your closing rate keeps improving

Have you ever asked yourself why some small businesses strive at marketing their products and services while most don't? This course is designed as a shortcut for people serious about business and marketing and looking for an in-depth course about the fundamental of marketing without going through all the frustrating books, scam courses, and complicated research. It also offers in-depth insights on how to plan for your product and marketing system if you are a beginner and looking for resources to jump-start your business adventure. This course comes with tons of visually rich, simple, and practical examples and exercises presented simply and easily to follow.

• Access 18 lectures & 2 hours of content 24/7
• Have a clear blueprint to follow to market your small business from the ground up
• Research your market & stand out from the competition
• Create products that attract customers' attention & drive word of mouth
• Know how to position your brand to attract the right customer
• Develop a marketing pitch that sells
• Sell your product through the power of branding & visual perception
• Effectively use social media advertising to drive customers to your brick-and-mortar & online stores
• Optimize your ads & landing pages for conversions and ultimate sales

This course focuses primarily on intermediate to advanced branding strategies for a small business, you need to have a basic understanding of branding to successfully understand the content of this course. This course is designed mainly around an online business with a physical product. However, the course materials still apply to all kinds of small business brands, assuming that you are open-minded enough and willing to translate the knowledge to your business. It will cover the 3 primary and most essential pillars for optimizing and scaling a small business brand. This course is packed with real-life case studies and examples and it's everything but theories and marketing fluff that doesn't deliver any measurable or practical results.

• Access 13 lectures & 2 hours of content 24/7
• Clearly understand how to position your brand to attract a premium customer
• Learn social media photography, design your logo, website, marketing material & more
• Design a bold & consistent brand personality
• Position your brand as an authority brand & transform it from a commodity business to a premium brand

In order for your small business to succeed, stay in the market for an extended period, and gain customers' loyalty, it must be built and function as a brand, not as a product. People trust brands, excellent quality brands will become people's default purchasing option, therefore people will get used to going back and keeping buying repeatedly. You must shift your business strategy from a product- or service-oriented business to a brand-oriented one, find your unique audience, match their personality, fulfill their desires, and deliver value. This course is an introductory course to branding, it's designed for beginners who want to develop a solid understanding of how to build a small business on a solid foundation.

• Access 31 lectures & 1 hour of content 24/7
• Create your successful brand, which serves a specific target audience
• Have a solid understanding of consumers' psychology & desires
• Create a brand with value, mission, purpose, & personality to bring more benefits to your customers
• Communicate your products & services visually
• Learn how successful corporations use bold strategies & positioning to stand out from the competition

Most small businesses are unable to get off the ground for many simple reasons that could be avoided with proper planning and preparation, put simply, to start a "successful" business, you first need to know how to plan for a successful business. Some situations that people normally mess up with while starting out are a lack of basic business skills and knowledge, following misleading information, ignorance with not doing a market and competitive research, inefficient process, and lack of marketing plan. The primary aim of this course is to solve those problems and guide you to avoid as many mistakes as possible, it's your go-to book for building a solid foundation while minimizing the risk.

• Access 19 lectures & 1 hour of content 24/7
• Understand how customers buy and design a unique selling proposition that fits their unmet wants, needs, & desires
• Leverage competitive research to understand your market gaps & find a profitable niche
• Find white-label, drop-shipping, or global outsourcing suppliers that fit your business needs.
• Plan & design efficient operational processes and run your business like a non-stopping machine
• Calculate the costs of running your business to stay afloat & profitable
• Create a well-defined business model & go-to-market strategy

This course is designed around an online business with a physical product. However, the 6 pillars covered in this course apply to all kinds of small businesses, assuming that you are open-minded enough and willing to translate the knowledge to your business. Starting a profitable small business isn't a simple task, most starting entrepreneurs don't get it right, they get distracted with all minor details that don't get profitable results and that's why they fail in business. This course will eliminate all the non-sense and non-measurable theories that don't drive any proven results and focus on six primary pillars that will get your business to profitability.

• Access 18 lectures & 2 hours of content 24/7
• Have a clear blueprint to kickstart your small business from the ground up
• Research your customer's pain-point & frustrations
• Clearly understand how to develop your small business's profitable niche
• Have a basic but clear understanding of how to develop an affordable product for your customer
• Market & sell your product to a customer
• Develop trust with a new customer & generate your first sales
• Develop a profitable business model & generate more revenue

Let's be practical, shall we? A for-profit business is all about serving a customer while making a profit. Most starting businesses are not profitable because they have no control over their costs and don't have a profitable business model that makes their business operations in a systematic and cohesive way. This will make the small business drown in its costs while having no predictable, consistent, or recurring source of revenue. In this course, you will learn how to solve this frustrating and business murdering problem, regardless if you want to kick-start a new business with no existing experience or want to optimize and maximize your existing business for profitability.

• Access 14 lectures & 3 hours of content 24/7
• Build an online or offline profitable small business from the ground up on a limited budget
• Develop a unique selling proposition that satisfies your customers' wants & needs
• Design marketable products & customers experience that separate you from the competition and bring you more profit
• Create a solution that solves a pain point in the marketplace & premium customers want to buy
• Calculate & analyze the costs of making your products and running your business profitably
• Build marketing systems & funnels that drive consistent and predictive sales results